Who says that every baby toy has to look like a teddy bear? Not the guys at Pooki & Co who have created a collection of soft toys that your little one is going to absolutely love.

Marie Joxe-Collins, a French designer and illustrator, was inspired to stitch together her first Pooki in 2001 at the birth of her son, Mateo. Marie has been happily designing Pookies for children around the world ever since!

Soon other characters began to appear–Lola, Todor, Kiki, Mina—all with their own distinctive, kooky appearance and personality. Made from warm, vibrantly colored flannel material and stitched together to look rather like pillows with arms, legs, and curious expressions, these little creatures at once inspire imaginations while defying traditional norms of design and form, in an infectious and playful manner. 

A Pooki is imperfect, slightly odd and refreshingly unexpected; just like a person. Over the years, more characters have been added, as well as Pooki themed bags and room décor, all with the same spirit of excitement and joie de vivre. All Pooki and Co products are tested according to the safety standards of the United States and Europe, to ensure that they are not only infectiously fun, but securely safe.